— Why Vietnam is the place where
the business should be now?
Starting from an agriculture country, Vietnam has transformed itself step by step to an industrialized and market-oriented economy. With continuous growth in the recent decades and stable political system, it has become an investment spotlight for many developed countries in the world. The telecommunication and broadband networks have improved dramatically in the past decade, with large internet coverage up to 31 million people in 2012. With young population structure, the country can approach new technology and advancement and turn into a dynamic market in the world.
— Your way to the LARKS
There are many ways to develop a company. Here, Larks focuses on personnel because it’s the main resource to bring in innovation ideas and return on investment. Breakthrough can be achieved when we create an effective communication environment and flawless working structure amongst an international team.
— What are the main features
of Vietnamese market?
Vietnam has an open culture, which makes it easy to accept new cultures and values without conflicts. Such openness reasons why many trends of the world can influence the country, especially young people. People tend to join in a community and do not change their habits so often, which results in a very uniform market structure. That a large proportion of the population use English as a second language is really advantageous for international companies to join the playground.
— Tell us about peculiarities of Internet
users in Vietnam
Currently, Vietnam keeps many records in South East Asia regarding internet user number and time spent on it. Most of internet users are young people between 18 and 34 who are easily impacted by social media trends and changes. In fact, Vietnamese users tend to express interest in social phenomena and get addicted to Facebook. Any hot topic in the local can be found anywhere on the world largest social network. However, people seem not to switch to other social platforms any soon.
— And what about you?
I’m idealist type of person and creativity is my own caffeine for work. Besides, I love to read books by author Malcolm Gladwell and I’m really interested in the psychology of people, especially to apply them to reason consumption behaviors. With deep understanding of the native market in Vietnam and experience in international working environment, I can support to find an appropriate solution for clients on penetrating the market.